Corporate social responsibility is one of the key ways in connecting and maintaining relationships with millennials. According to Deloitte, 63% of millennials donate to charity and like their employers to think beyond profit and have a sense of purpose.
Here are five examples of corporate fundraising partnerships and how they are taking their CSR strategy seriously to help raise more for their charity partners.
Ryanair & SOS Children’s Villages UK
Ryanair (No.1 European airline) made a £100,000 donation to SOS Children’s Villages UK, their chosen European charity partner in 2016. A number of fundraising activities were held throughout the year including a digital donation day and a social media childhood memory competition to raise funds for SOS Children’s Villages. The charity care for orphaned and abandoned children in 125 countries worldwide. 80% of the charities funds are raised through corporate and individual donations.
FedEx & Action for Children
FedEx (world’s largest express transportation company) team members dedicated 1000 hours to charity Action for Children over the course of 2016, raising £6,259 through a series of fundraising activities such as cycling from Brussels to Amsterdam, completing the Worksop Halloween Half Marathon and taking part in national sleep-out event ‘Byte Night’. Action for Children helps to transform the lives of thousands of children and young people each year for the past 145 years.
Hamptons International & Cancer Research UK
Hamptons international has raised more than £200,000 for Cancer Research UK since 2013. Last year, on World Cancer Day alone, employees raised £14,000 by selling wristbands, local events and collecting at tube stations across London. Cancer Research UK is the world’s leading independent organisation dedicated to cancer studies to prevent, diagnose and treat cancer. Hamptons International are dedicated to increase awareness and fundraise to help Cancer Research UK continue their life changing work.
Hobbycraft & Brain Tumour Research
Hobbycraft partnered with Brain Tumour Research to take part in this year’s upcoming Wear a Hat Day on 31st March. Hobbycraft will be holding a series of instore events, including hat-making workshops, across more than 80 stores nationwide in the run up of the day. Brain Tumour Research have a mission to build a network of experts in sustainable brain tumour research to find a cure for brain tumours which kill more children and adults than any other cancer.
Briggs Equipment & Teenage Cancer Trust
Briggs Equipment have pledged £20,000 to support Teenage Cancer Trust as their charity partner for 2016. Briggs Equipment is one of the biggest UK distributors of forklift trucks and will be hosting a series of events whilst staff will be taking part in challenges to help the Teenage Cancer Trust reach their target. Last year, Briggs employees exceeded their £20,000 fundraising target by £3,000, which was boosted by a contribution from the business.
GivGo is unique in providing an online fundraising platform for corporates to raise vital funds for their charity partners. Simply put, corporates can run an online auction, prize draw or accept donations on a bespoke and secure website limited to their employee base. To find out how GivGo can help you raise more for your associated charity, contact us today!