There is so much more to corporate social responsibility then just raising funds. A successful CSR strategy could help you to elevate your company culture and brand!
Here are three reasons to embed your CSR strategy into your company:
1. Raise your profile
A growing number of corporates are implementing a strong CSR strategy to not only raise vital funds for charity but to also maintain their reputation and stay competitive in the market. According to causevox, there has been an overall increase in corporate giving as a result of a rise in GDP, consequently researchers predict corporate giving to rise by 4.7% in 2017.
Example: Innocent have partnered with Age UK for the last 10 years to raise awareness and funds for the charity through a marketing campaign called the Big Knit. The Big Knit idea emerged in 2003, the public were asked to knit miniature woolly hats to put on the Innocent smoothie bottles. The idea was a huge success and so far, people in the UK have knitted 6 million hats raising £1.9M for Age UK, enhancing Innocent’s presence in the media and differentiating their brand from competitors.
2. Employee Engagement
According to the Huffington Post, 81% of millennials expect companies to be good corporate citizens and would rather work for companies that make an impact in the world. Implementing an effective CSR strategy that involves your workforce helps retain and attract top talent. It will also engage employees across varied levels and locations, whilst helping to achieve CSR targets. Giving employees a common goal across all departments will increase communication and enhance the company culture.
Example: A professional service firm who used GivGo encouraged staff to run team building challenges to secure auction items for their online auction. They found this was a great task to up-skill their graduate intake and increase the number of volunteer days used whilst raising funds to meet their overall fundraising target.
3. Reduce corporate wastage
According to a leading professional services firm, approximately 20% of their corporate hospitality goes unused or under-utilised, along with cupboards full of corporate merchandise left over from events. There are many ways to benefit from this wastage, GivGo can help you boost your CSR strategy whilst helping to reduce corporate wastage by giving employees the exclusive opportunity to bid for leftover merchandise/excess stock in aid of charity.
Examples of unused corporate merchandise:
There are a few examples of how corporates have used GivGo to reduce their corporate wastage and unused stock such as hospitality for 2 at Wimbledon, a framed Arsenal signed shirt, Harry Potter & The Cursed Child premium tickets and more. To find out how GivGo can help to boost your CSR strategy email firstname.lastname@example.org or take a look at our demo site to see how it works!